Mission

Mission

To break the cycle of substance use disorder by providing evidence-based prevention education in schools, workplaces, and communities worldwide—accessible anytime, anywhere.

Vision

Vision

A world where everyone has the knowledge and skills to prevent substance misuse in their home, community, school and workplace.



Values

Selfless Service

We strive to provide services that benefit individuals and organisations--putting their needs first and working together to create sustainable, mutually beneficial solutions.

Positive Impact

By preventing addiction, we strive to eliminate substance use disorder and create a better world. We aim to equip youth and employees to make wise choices and handle life challenges.

We care

We care about our customers, our employees, and our communities. Our goal is to leave them in a better place than when we first met.

Respect

...because people deserve it. We treat everyone with the utmost respect. We meet them where they are in their individual journeys. We believe respect empowers everyone to be their best.

Team

Ryan Ulrich
Ryan Ulrich
CEO
Ryan Ulrich
CEO and founder Ryan Ulrich has almost 20 years of experience working in the addiction treatment and drug prevention space. Growing up in a family impacted by alcoholism and overcoming his own struggles with substance abuse and mental health issues, Ryan’s mission is to reduce the impact of substance use through prevention.
Chuck Ma
Chuck Ma
CTO
Chuck Ma
CTO Chuck Ma has more than 35 years experience in Information Technology. Chuck has consulted with organizations across all industries on strategies to adopt newer technologies. As a volunteer youth worker, Chuck recognizes the need to inform our future leaders to recognize and avoid the temptations that can lead to the destructiveness of addiction.
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